Seems like print buyers are always waiting until the last minute to "pull the trigger" on campaigns. That puts all the pressure on printers to respond faster to orders.
Print Direction, Inc. (PDI) of Norcross,GA was feeling the pressure and installed an Inca Onset S20 UV flatbed press to increase capacity and respond faster to customer demands for high quality point-of-purchase (POP) display graphics. “Within only a few weeks of installation of the Onset S20, we were already moving jobs from our screen presses to the S20,” said Bill Blair, vice president, Sales and Marketing for Print Direction, Inc. “The Onset allows us to turn medium-sized jobs quicker, and more efficiently. It also gives us the competitive advantage to win more business.”
“Our strategy is to grow the display graphics business by using the Inca Onset S20 to fulfill orders quicker than with screen or offset printing – nearly on demand,” commented Blair. Blair then said, “We’ve even joked internally that the S20 is ‘so fast’ that we may need to install a ‘drive-up window’.”